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MDP Entrepreneur in you 2017

About Sfimar

St. Francis Institute of Management & Research (SFIMAR) was established in 2002 by ‘The Society of the Congregation of Franciscan Brothers’ to impart quality education in the field of Business Management. It is recognized by AICTE, New Delhi and has been granted permanent affiliation by the University of Mumbai. It is also recognized under Section 2 (f) & 12 (B) of UGC Act 1956. SFIMAR is an ISO 9001:2015 Certified Institute and accredited Grade ‘A’ by the National Assessment and Accreditation Council (NAAC) in 2016.SFIMAR offers Masters in Management Studies (MMS) Programme, Post Graduate Diploma in Management (PGDM) Programme and a three-year part-time Master’s Degree Programme (Financial Management and Marketing Management streams). The Institute, its programmes and activities are designed to act as a nurturing and mentoring ground for developing functional knowledge, skills and expertise in various management disciplines, fostering creative and innovative ideas, encouragingentrepreneurship and leadershipstrides,and adhering to sustainable and ethical business practices.

About Appetals Solutions Pvt. Ltd.

Appetals Solutions Pvt. Ltd. is a technology and idea innovation company founded by Mr. IshwarJha. The company has deep expertise in idea innovation, startup incubation, building web, mobile and enterprise technology solutions for its clients. They develop, implement and deploy product or services to create new business models and develop new streams of revenue and profit. They create a journey from concept to company with a combination of consumer insights, strategy, design and technology services. They put forth a team with clients to make things happen with ethics, speed and boldness of entrepreneurship.

About the programme

St. Francis Institute of Management and Research is proud to present its MDP in association with Appetals Solutions Pvt. Ltd. on ‘Entrepreneur in You’ on 28thand 29th October, 2017. The MDP on ‘Entrepreneur in You’ is an opportunity to allbudding Entrepreneurs, Corporates, SMEs, Start-ups, Family Business Owners, Academicians and Students to gain meaningful insights into the nitty-gritty of building successful business models and strategizing their sustainable success by provoking and honing their entrepreneurial skills.This Management Development Programme intends to empower the aspiring minds towards pivoting concepts and ideas into great money-spinners.

Who should attend the programme

  • Corporates/Academicians who intend to start their own businesses
  • Academicians who are teaching the subject 'Entrepreneurship Management' for Graduation/Post Graduation courses
  • Students who have the inclination towards becoming Entrepreneurs
  • Start-Ups, SMEs, Family Businesses who aspire to become high growth/impact firms

Key deliverables

  • Entrepreneurial skill-sets
  • Strategy execution for high growth/impact firms

Programme Schedule

Time Event Tasks / Outcomes
Day 1: 28th October, 2017 (Saturday)
09.00 – 09.30 am Registration
  • Customer​  ​ Interviews
  • Competition​  ​ checks
  • Partner​  ​ Interviews
  • Define​  ​ Challenges
  • Strengthen​  ​ Business Idea 
  • Define​  ​ Value Proposition 
  • Check​  ​ Business Model
  • Naming​  ​ & Positioning
09.30 – 10.00 am Inaugural Session
10.00 – 11.30 am Session 1
The Building Blocks of Business
11.30 – 11.45 am Tea Break
11.45 – 01.15 pm Session 1 Contd
01.15 – 02.00 pm Lunch Break
02.00 – 03.30 pm Session 2
The Business Model of Business
03.30 – 03.45 pm Tea Break
03.45 – 05.15 pm Session 2Contd…
Day 2: 29th October, 2017 (Sunday)
09.30 – 11.00 am Session 1
Product Development and Launch Plan
  • Product Development
  • Cross​  ​ check​  ​​  ​ Users​  ​ & Partners
  • Complete​  ​ Product Development
  • Marketing​  ​ plan
  • Financial Projection
  • Business​  ​ Plan & Pitch
  • Investor​  ​ pitch deck
  • Information Memorandum
  • Investor Relationship Management
11.00 – 11.15 am Tea Break
11.15 – 01.15 pm Session 2
Building the Business Plan
01.15 – 02.00 pm Lunch Break
02.00 – 03.30 pm Activity
Presentation of business plan
Best business plan will be awarded.
03.30 – 03.45 pm Tea Break
03.45 – 05.15 pm Activity Contd…
05.15 – 05.45 pm Valedictory Session

About the speakers

Mr. Ishwar Jha

IshwarJha is the Founder & CEO of Appetals Solutions Pvt. Ltd. He started his career as a software developer, worked at Sony Music as CIO, and became CEO/Head of Digital Services at Zee Entertainment Enterprises Limited. He is a digital thinker, innovator, and entrepreneur.He has been the member and key contributor for making over 100 ideas to become the product during his career span of over 25 years. He has published over 200 articles in leading national and international magazines including MIS Asia, CIO Magazine, Data Quest, and others related to technology, education, entrepreneurship, and holistic development. He has been conferred “CIO of the Year 2006” by CIO Magazine, “Storage Giant of the Year 2006” and “Best IT Implementation of the Year 2004”.

Ms. Nainy Singh

Nainy Singh is the Senior Manager of Human Resources at Appetals Solutions Pvt. Ltd. She has an MBA from MET, Mumbai with over 8 years of experiencein companies such as Axis Securities Limited, Paprika Media Pvt. Ltd. (Essar Group). She is a Facilitator of Product Launch Sprint that uses the techniques of Inspiration, Ideation, and Implementation to enable the team to design a new solution, build prototype, and test ideas with real customers before putting them out into the world. Her expertise lies in Talent Acquisition,Performance Appraisals, Manpower Planning and EmployeeEngagement.

Participation Fees

Participant Category Fees Early Bird Discounted Fees before 20thOctober, 2017 Group Discount
Corporates 3000 2750
  • 10% applicable for all categories with 3 - 5 participants
  • 20% applicable for all categories with more than 5 participants
Academicians 2000 1750
Students 1500 1200
*All fees are inclusive of GST


  • MDP Kit
  • Course Material
  • Lunch and Refreshments forboth the days
  • Certificate of Participation
  • Certificate of Excellence for the Best Business Plan

Accommodation Facility

Room Type Rates per Day
Single Occupancy ₹ 1500 ₹ 1000
Twin Sharing ₹ 1200 ₹ 700
*Rates include accommodation only

Mode of Registration and Payment Details

  • Online Registration Form is available on
  • Cheque / DD to be drawn in the name of “SFIMAR (CHRD) A/C”
  • Direct Payment/Bank Transfer: Payment to be made to:
    • Bank Name: Catholic Syrian Bank
    • Account Name: SFIMAR (CHRD) A/C
    • Account No. 033103169256190003
    • Account type: Savings
    • City: Mumbai
    • Branch Location: Borivali (W)
    • IFSC: CSBK0000331
*Kindly e-mail the funds transfer receipt to to confirm participation

Programme Co-ordinators

  • Dr. G. Ramesh
  • Dr. Natika Poddar
  • Dr. Sulbha Raorane
  • Dr. Mohan Mathew
  • Dr. Smita Jesudasan
  • Prof. Shilpa Peswani
  • Prof. Kiran Rodrigues
  • Prof. Paul Alukal
  • Col. Venkat Raman
  • Prof. Akhilesh Yadav

For Enquiries, Kindly Contact