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MDP Entrepreneur in you 2017

The Management Development Programme “Entrepreneur In You” was held on 28th& 29th October, 2017 at SFIMAR.The key resource persons for this programmewere Mr. IshwarJha –Founder and CEO of Appetals Solutions Pvt. Ltd and Ms. Nainy Singh the Senior Manager of Human Resources at Appetals Solutions Pvt. Ltd.Appetals Solutions Pvt. Ltd. is a technology and idea innovation company that has an indepth expertise in idea innovation, startup incubation, building web, mobile and enterprise technology solutions for its clients.

The participants included corporates, academicians and students. These participants were then divided into six groups which had a mix of all. The session began with the SFIMAR anthem, lighting of the lamp, and with the resource persons being warmly welcomed and felicitated. All the participants were given a copy of the book “Zero to one Crore”. The ice –breaker session had each participants blowing balloons and then dancing to foot tapping music. Participants had to then introduce themselves to as many other participants as possible. The first session was on ‘The Building Blocks of Business’. The session was taken by Mr. Jha where he explained the ‘Building Blocks of Business’. Each session had an activity to be completed by the groups. The best group wasrewarded after each session. The second session was on ‘The Business Model of Business’. In these sessions the participants learned to develop a business plan, define challenges, ways to strengthen business idea and define value proposition, naming & positioning of your product or service to customers. The participants were then briefed about a ‘Business Plan’ competition with the best business plan being awarded Rs. 5000.

On 29th the participants assembled with the same enthusiasm and eagerness to learn. The sessions for the day were on ‘Product Development and Launch Plan’ and ‘Developing a Strong Business Plan Pitch’. These sessions covered the key areas of business such as product development, creating a marketing plan for the products, its financial projections,method of developing a strong business plan and ways to pitch it to potential investors in a confident and convincing manner. The sessions had a lot of fun activities included which kept the participants on their feet.

The groups were then told to prepare their ‘Business Plans’ and to pitch it to the judges. The members were assessed on their business pitch. Each group was striving to achieve the best business plan award. The groups then presented their ‘Business Plan’ which was judged by an expert panel of judges. The business plan on‘Solar Lighting’ was adjudged the winner and the group members were rewarded with certificatesand a cash price of Rs. 5000 .The business plan ‘Book my Doc.com’ was awarded the consolation prize of Rs.1000 . Each participant was then given a participation certificate and the student coordinators too were felicitated. The participants had a lot of inputs and knowledge to take with them which would help them develop and build a strong ‘Business Plan ‘and become successful entrepreneurs in the future.

Written By Joann Correia
MMS 1
Roll no. 47

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