Faculty Profile
Name: JACKSON JOHN
Email Id: jackson@sfimar.org
Designation: Assistant Professor
Department: PGDM
Qualification: MBA (RMIT University, Melbourne), FDP (IIM-K), M.Sc., B.Sc.
Brief Profile
Jackson John has completed his Management in Business Administration (MBA) degree from the Royal Melbourne Institute of Technology (RMIT University - School of Business and Law), Melbourne, Australia. Prior to his MBA studies, he also has a post graduate MSc degree in Biotechnology from Mahatma Gandhi University, Kerala, and a dual Bachelors’ degree in Microbiology-Biotechnology from Mumbai University.
Jackson John has a total industry work experience of 5 years in Melbourne, Australia and in Mumbai, India. He has worked in the areas of Market Research with reputed companies in India and overseas, and in the field of Sales and Marketing in the Pharmaceutical industry in Mumbai, India.
He has been in the academics of post graduate management education for the past 7 years. The subject areas he teaches include Sales Management, Negotiation and Selling skills, Marketing Management, Services Marketing, Retail Branding & Strategy, and Product & Brand Management. He has guided numerous research projects of post graduate management students in related areas, including students pursuing their Executive MBAs who are from corporates.
Experience
Total Years of Experience (Teaching 7 - Industry 5 - Total 12)
Research & Publication
He has published 6 research papers in nationally and internationally acclaimed research journals till date, including in Scopus-listed journals. His interest areas in research are in the fields of consumer behavior, sales, branding, and advertising.
List of publications till date
Enterprise Risk Management in Improving Sustainability of Banking Business in India. Publication date: April 25, 2015 Publication description: Asian Journal of Multidimensional Research (AJMR) Journal details: ISSN: 2278-4853, Impact Factor: SJIF 2013 =4.708 (AJMR - A Publication of TRANS Asian research Journals)
Influence of Steve Jobs's personal brand on Apple's business success. Publication date: May 11, 2015 Publication description: SFIMAR Research Review Journal Journal details: ISSN 0975-895X.
A study on the intentions of consumers in Mumbai with regards to purchase of CNG cars. Publication date: March 2016 Publication description: Trans Asian Journal of Marketing and Management Research (TAJMMR) Journal details: Vol. 5, Issue 3, March 2016 ISSN: 2279-0667, Impact factor SJIF 2013: 4.289
Effectiveness of Sexual Imagery in Advertisements and Influence on Purchasing Behaviour of Consumers in Mumbai: A Study Across Genders and Generations. Publication date: March 1, 2017. Indian Journal of Marketing (ISSN 0973-8703); Volume 47, Issue 3, March 2017. Journal indexing/abstracting details: UGC recommended journal. Indexed in Scopus (Elsevier), Indian Citation Index (ICI), Google Scholar. Ulrich's International Periodicals Directory, USA. Index Copernicus Journals Master List, Index Copernicus. Indian Science Abstracts (ISA - NISCAIR). Academic Keys, USA. Cabell's Directory of Publishing Opportunities, USA.
A study on the major factors influencing customer preference for branded coffee chains among young and middle-aged adults in Mumbai. Publication date: June 2017 Journal details: ISSN 0975-895X., SFIMAR Research Review Journal
A study on online shopping customer experience and buying behavior of male customers with respect to apparels in Mumbai. Conference date: 17 February, 2018. Publication details: Conference proceedings published in Sansmaran Management Research Journal, ISSN No. 2278-7801, Impact factor IIJIF (2017) 4.107/ Impact factor PIF (2017) 4.125, Guru Nanak Institute of Management Studies, Mumbai.
Customer Preference and Satisfaction towards Mobile Network Service Providers in Greater Mumbai Metropolitan Region. SFIMAR Research Review, Volume 15, Issue 1, May 2021. ISSN 0975-895X.
Awards
He was awarded with the ‘Global Teacher Award 2020’ by AKS Academy, India, for his contribution to the field of Management education in the Academic Year 2020-21.
He was awarded with the ‘National Eminent Young Researcher Award 2020’ in the Academic 2020-21, by the International Institute for Organized Research (I2OR), which is a registered MSME with the Ministry of Micro, Small and Medium Enterprises, Government of India. I2OR is an Indo-Australian organized research platform working on sustainable development goals (SDGS) adopted by United Nations (UN) member states under Goal No. 4 for 'Quality Education'.
He was awarded with the ‘Best Research Paper Award’ for his research paper presented at the research conference at Guru Nanak Institute of Management Studies, Mumbai, in the academic year 2017-18.
He was awarded with the Best Faculty Research Award (2nd prize) at St. Francis Institute of Management and Research, Mumbai, for the Academic Year 2016-17.
Continuous Education programs
XLRI-Cornell University Intensive Workshop on ‘Research Quality, Productivity, and Inductive Methodology’ held in 2017 at XLRI, Jamshedpur.
Management Teachers’ Certificate Program in ‘Blue Ocean Strategy’ from the Indian Institute of Management – Kozhikode (IIM-K). Organized by IIM-K in association with Strategic Management Forum in 2015.
